About Firehouse Moustache Wax, LLC
& Our Charity of the Year Info

Here are some photos of the cabin (aka Firehouse Moustache Wax Central) during a rare Mississippi snow, and a couple photos in warmer weather.

Background Info. & FMW’s Story:

The wax is literally handmade, hand-poured and hand-tested by John in a quaint, rustic 2 bedroom/1.5 bath cabin in Mississippi. (See photos above.) The cabin is meant to generally be a guest cabin, but has now become Firehouse Moustache Wax Central! All wax is made in its kitchen area, which can get quite messy! There is no central heat or air in the cabin so John likes to heat his working area in the Winter with the large brick fireplace along with a gas heater that's in the wall. He likes to keep the windows open to have a little ventilation from the constant smell of wax, so it can stay quite cool in there despite the fireplace/gas heater. In the very hot months that Mississippi is known for, he uses a wall/window a.c. unit in the main area to cool things off, but still keeps a couple windows open. So it can get fairly toasty in the warmer months when making his 3 waxes: Light, Dark and the infamous 'Wacky Tacky.' 

John is a firefighter by trade as well as a farrier (horseshoer) on his days off from the station, in addition to the time consuming wax making. He formulated the wax after 2 different waxes he used were no longer available and he just couldn't find anything comparable that worked. He decided maybe he could make his own wax to withstand the heat and humidity in Mississippi as well as the damp and cold. After many trial and error batches, he came up with the formulations of Firehouse Moustache Wax. Many of the guys at the fire station also got in on the fun and experimentation. In addition to John using it, he shared his wax with friends/co-workers and family who all thought it was great. He then stated to his wife back in 2006, "I think I'll try to market this on the internet." She nonchalantly told him, "Sure, if you want to" while thinking, "Who in the world is going to buy moustache wax??" Well, she ate those words as they now sell all over the world and, for a small 'mom and pop' business, continue to grow. As a side note, his wife has never been particularly fond of his moustache and has never seen him without it since they first met in 1990. He's had his 'stache since 1987. To John’s satisfaction and her dismay, she now can't say anything about his 'stache, particularly since she's running the business end!

See the news segment that was done on us by our local NBC News affiliate. It consists of two short videos, one that was on the morning news (minute long) and one that was on the evening news (2 minutes long):

​ http://www.msnewsnow.com/story/25137232/firehouse-moustache-wax-business-matters

To see an article about our business in our local paper as well as a local magazine click below:  

Click to enlarge Magazine article. Click again to reduce.
(2nd photo is enlargement of 1st page insert)
September 2018 edition

Newspaper Article Page 2 (Click to enlarge)

Newspaper Article Page 1 (Click to enlarge)

Total Charity Donation for 2019: $3,350
(stay tuned for info about our 2020 charity)

​25 cents per tin and 50 cents per
t-shirt/sweatshirt sold in 2019 will be donated to:

"We are not defined by our many scars, but by what we do after the wounds close." - Micah Fink

Firehouse Moustache Wax Charity

We are pleased to announce that our 2019 Charity of the Year will be Heroes and Horses. I happened to find out about this worthy organization while perusing You Tube. I saw their video called 500 Miles and was impressed and intrigued. I wanted to further expose the good work they're doing after watching 500 Miles and another video from National Geographic about how Heroes & Horses helped an Army Veteran find healing in Yellowstone. 
(See below for video links)
With being a "horse person" my whole life as well as a farrier, plus the respect I have for all our veterans and what they've done, it was an easy decision choosing Heroes and Horses as our charity this year. Please keep our veterans and those currently serving in your prayers. Thanks for purchasing our product and further helping their worthy cause.

About Heroes and Horses

Heroes and Horses was created from a Navy Seal's mission to help other combat veterans find their new purpose. Heroes and Horses provides extreme expedition-style horse pack trips that teach self-reliance, teamwork and perseverance. Experienced instructors, many who are combat veterans themselves, lead teams of veterans and their pack animals into the wilderness on epic, life-changing journeys of discovery.

The Problem

45,000 veteran related nonprofits exist in the United States, and it has been reported that the federal government spends approximately $3 billion every year to treat veterans and soldiers suffering from PTSD.
Yet, 22 veterans commit suicide every day, and 20% of veterans with PTSD become addicted to drugs and/or alcohol.
Something isn't working.
It's time for a different approach.

Their Solution

Heroes and Horses is a Montana-based nonprofit organization that has created an innovative, three-phase reintegration program, which is offered to qualifying combat veterans (at no cost to them) suffering from PTSD. Our program utilizes the remote wilderness of Montana, coupled with human and horse connections, to challenge and inspire personal growth in veterans suffering from mental and physical scars.

Their Process

Our program utilizes expedition-style horse pack trips (led by experienced instructors, many of whom are combat veterans and program graduates themselves) to teach self-reliance, teamwork and perseverance. Our veterans are tasked with various objectives that require them to look within themselves in order to overcome obstacles. The connection that is formed with their horses, as well as the other team members, is not unlike the familiar sense of brotherhood that they experienced while in service, and it is a bond that, for many, remains intact well after the completion of the program.
This unique experience challenges these individuals, evokes change, and helps them to develop new ways to approach and solve problems. By challenging what challenges them, veterans can make peace with their past and replace devastating memories with positive ones.

Their Results

Many of the existing programs offered to veterans suffering from PTSD fail when it comes to rehabilitating these individuals in a realistic and sustainable way.  The available solutions, many of which include the over-prescribing of medications and shielding from stress-inducing situations, is short-sighted and does not get to the root of the issue. Our veteran program does not provide a short cut, and it does not give you an easy way out. But, what it does give you is the resources and direction to create lasting change.
Is it challenging? Yes.
Is it intense? Absolutely.
And, perhaps most importantly, our program mandates that you look within yourself to rediscover your inner-strength, confidence, and purpose.
It starts with you.

Their Mission

Heroes and Horses exists to redefine the relationship between challenge and purpose, by reintegrating combat veterans through an innovative, comprehensive and effective process that uses the wilderness, the horse/human connection, and a proven leadership model.

Their Vision

Our vision is a world where the over-prescribing of medications is replaced with ownership, and loss replaced with hope. A world where we are replacing the common narrative of damage and disorder associated with PTSD, with a narrative of how these experiences can empower, and be a catalyst for growth and forward movement in our lives.

Their Core Values

Humility: Humility is an outward expression of how we approach situations and circumstances in our daily lives here at Heroes and Horses. We serve a mission greater than serving ourselves, so that others may live a life of purpose. We do not force ideas, but rather share and manage a process where change is authentically shaped by each individual. It's never about what we want, it’s about helping people identify what they want for themselves.   
Integrity: We are entrusted with public resources in good faith that they will be used for their intended purpose. We commit to being honest, transparent and having strong moral principles in all aspects of our organization, particularly as it relates to finances and internal operations.
The Power of Mindset: What you believe, you will become. 
Innovative thinking: We utilize innovative, never-before-seen programming, and consider ourselves to be pioneers within the non-profit space in our approach and processes. We adjust, change and move with constantly evolving conditions. As a team, we collaborate on decisions and practices, choosing the best option to drive our mission forward. Our focus is always on improving and bottom line results.
Selflessness:  We never make it about “me”, always “we”, and always in the best interests of our veterans and organization first. We serve others before ourselves - always giving a hand up, not a handout.

Instagram: https://www.instagram.com/heroesandhorses/
Facebook: www.facebook.com/heroesandhorses


2018 Donation to Shriners Hospitals for Children ( www.shrinershospitalsforchildren.org) $3,800.00

2017 Donation to F.R.E.E. International ( FreeInternational.org ) $3,700.00

2016 Donation to Wounded Warriors of Mississippi ( www.woundedwarriorsofms.com) $4,000.00

2015 Donation to Stewpot Community Services ( Stewpot.org) $4,845.00

2014 Donation to Guardians of Rescue ( www.GuardiansOfRescue.org) $6,615.00

2013 Donation to Wish For Our Heroes ( www.wishforourheroes.org) $6.430.00

2012 Donation to Sunnybrook Children's Home ( www.sunnych.net) $3,585.00

2011 Donation to Community Animal Rescue & Adoption ( www.carams.org) $2,125.00

2010 Donation to Arkansas Children's Hospital ( www.archildrens.org) $1,110.00

2009 Donation to Mercy Flight Southeast ( www.mercyflightse.org) $850.00

2008 Donation to Mississippi SIDS Alliance ( www.ms-sids.org): $450.00

2007 Donation to Blair E. Batson Children's Hospital ( www.umc.edu/childrenshospital): $260.00

2006 Donation to St. Jude's Children's Hospital ( www.stjude.org ): $164.00